Your channel is your brand, and that means sticking with your niche. As you're putting together a content plan, consider how each piece fits into the narrative of your channel. If videos you produce rank highly within your niche, YouTube will be able to target audiences that are interested in similar content—and your channel's overall visibility will increase. Stay focused with the content you create, and as your viewership increases, so will your subscriber numbers.
As a platform, YouTube excels at hosting most video types. Hosting on YouTube is free so many brands find it convenient and efficient to host their video content there. Content hosted on YouTube is easily shared and embedded elsewhere. If you were to host your content directly to your website, you run the risk of lengthy page load times. In today’s fast-paced online world, long load times are a major no-no which makes YouTube a yes-yes.
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, but it will also drive traffic to your website.
YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand.
But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.
Time spent watching a video is part of YouTube's algorithm. So if your title, tags, description, thumbnail, or category are misleading, it's unlikely that someone who clicks on your video will watch it for very long—once they realize it's not what they were looking for. If people only watch your videos for a few seconds at a time, the algorithm will notice and will demote your video in results.
As a part of your comprehensive online marketing strategy, planning your content publishing and distribution is a crucial component. Create a dedicated calendar where you can plan and arrange your content. Do this for at least a month in advance to avoid being caught without content and make sure you’re hitting all the big moments, like holidays and industry events. You want to keep track of what content you’re creating, where you’re distributing it, and the specific goals of each piece.
Obviously the more you can budget, the greater your reach. But, you can’t just upload your content, throw in some money and then “set it and forget it.” It’s essential to keep an eye on which ads do better so you can grasp an idea of what your audience wants to adjust your bids accordingly in real-time. Keeping a social media scorecard is a great way to keep track of your efforts and make sure that they are worth your resources.
You can easily choose from still images pulled directly from your video, or you can design a unique thumbnail with your preferred photo editing tool. Whichever you choose, pick an image that is attractive and indicative of what the video is about. SciShow's channel offers an example of a great combination of clear and concise text and visually interesting imagery.
If you want to get more followers, it doesn’t hurt to let your viewers know that and to actively remind them to subscribe. We all know how powerful CTAs can be, and this is no exception. In addition to urging viewers to “Subscribe!” at the bottom of your description, you can add “Subscribe Now!” CTAs to the end of every YouTube video by adding YouTube elements to the last portion of it. Previously this could be done with annotations, but that feature has been deprecated. You can do this under the “End Screen & Annotations” tab when you’re editing your video.
To be able to share your affiliate video on youtube, you need to become a partner withYouTube. To become a YouTube partner, all you need to do is make a video that will get a considerable number of viewers. You will know that you are getting a great many visitors when youtube will contact you and allow you to fill an application form to become a partner.
In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up?
Your tags will help YouTube better understand what your video is about. That will help it place your video in relevant searches and as suggestions on other relevant videos. Performing a quick YouTube search for one of the keywords in your title will help you identify more potential tags. For example, if your video is called "How to Use Old Clothes to Make New Styles," you might search the word "clothes" and see what the suggested searches are.
Any opportunity to showcase links to your other social networks, blogs, website etc is worth utilizing. With YouTube’s latest upgrade to the look and feel of the channel there’s new ways of displaying your other online properties. Many brands, like Oralbrush and Dell as seen below, choose to utilize the space about their channel at the top right of the dashboard as a place to link to their Twitter, Facebook, blog, website and other destinations of relevance to their YouTube audience. It also allows for a brief description of your channel which should be utilized with keywords and natural phrasing in mind, much like the optimization of your metadata above.
It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
3. Upload your channel art — Channel art is the banner/header that appears towards the top of your channel when viewed on a desktop. Upload a large image (2560×1440) with the most important visual elements located in the inner 1546×423 area (so they’ll still appear when the image is scaled for mobile and tablet). See the image below for various display dimensions.
If someone has found your videos, you want to encourage them to subscribe and to keep watching. This shows them that you have more great content to offer, and actually increases the chance that they’ll subscribe if they like two or more of your other videos. It also helps users to more efficiently browse your content and find videos that they’re interested in.
When you create a product review video for YouTube marketing, share your personal experience about the product you are selling – which means you must have personally used the product first – and be objective oriented in your video. Be honest and natural in your product review video so that you can win the confidence of the visitors so that they can buy your product.
To Create Awareness: Another important aspect or context in which content is being used in marketing is to create awareness. A number of campaigns are only run to make the awareness to be created, and content marketing is one of the best kind of marketing recently used to create awareness. Social media managers can run your social media pages for the same. However, the basic thing that you need for each of these things is to create content. Content that is compelling and informative could be used to create awareness.