When you create a product review video for YouTube marketing, share your personal experience about the product you are selling – which means you must have personally used the product first – and be objective oriented in your video. Be honest and natural in your product review video so that you can win the confidence of the visitors so that they can buy your product.
Well, that is a lot of content. All your features, all your characteristics, all the hidden fact and everything about your company could become thousands of words and no one probably will like to read that. But when you convert it to a minute or two-minute video, everyone probably will like what they are seeing, and it will become the bridge between you and your target audience for that trust.
Lastly, Google has recently changed the way they present video in search results. Previously, video results were lumped alongside all results. Now, Google is employing a new video carousel which presents the top video results separate and apart from the rest. There are an average number of 8.5 videos on the carousel, meaning if you can get your videos highlighted here, your chances of attracting views are significantly higher. It’s not like an amusement park, there is only one ride, and it’s vital your video is on it.
Without doing anything else, video content already gives an advantage in the competitive world of SEO. Multimedia content such as video has a greater chance of being shared across the web than other forms of content simply due to consumer interest. As a result, when you create marketing videos, you’re improving the chances that your content will reach a greater audience and thus increasing the authority of your page – which Google looks at quite seriously. 

Following a formula can help you write keyword-rich titles that people still want to click. The formula uses the pattern shown in this video by Gillette. Start the title with a broad category (How to Shave). Then add your main keyword with a compelling reason to click (Shaving Tips for Men). If your video is for a brand, add the brand name at the end (Gillette).
If you want to make lead generation possible with a YouTube contest, you’re in luck. ShortStack recently released a new contest software template just for YouTube contests. This template allows you to capture lead information just like you would on Facebook or Instagram contests utilizing the software. Users can actually get entries by voting, or by sharing with their friends. You also have the options that come with the rest of ShortStack software, like setting age limits. If you’re going the contest route to boost your strategy and engagement, I recommend testing out the ShortStack templates.
If you are filming your video with a phone, be sure to turn it sideways and film in landscape mode. This will prevent awkward cropping or framing when you upload the video to YouTube, which natively supports the landscape format. No matter what you’re filming with, these tips can help your video to look professional and stay engaging for your viewers.
Buying decision can matter on how you bring out the information about your products or services. A Product video is the best tool to influence your target market. Presenting the product beautifully as well as with something that you think can come in handy or could be liked by your target audience can increase the chances of impacting their buying decision. No matter what we talk about one thing that you should never forget is that your content is what brings the power to your videos. No doubt videos are more powerful than any other kind of content; however, still, your well-researched content will take it where you want it to be.

Following a formula can help you write keyword-rich titles that people still want to click. The formula uses the pattern shown in this video by Gillette. Start the title with a broad category (How to Shave). Then add your main keyword with a compelling reason to click (Shaving Tips for Men). If your video is for a brand, add the brand name at the end (Gillette).

No doubt, YouTube is one of the most popular online platforms for sharing, uploading and downloading videos. Hence you can take advantage of this popularity that YouTube enjoys and earn some money with your affiliate program. One of the easiest methods available to make money online is by creating videos about your affiliate product and uploading them on YouTube.
Every single brand has a different commission rate. So Amazon’s will go up to 10% depending on how many products you sell in a month. But some brands will only do 5%, and some will do 50. Some will do 20. So you’ll have to look in the terms and conditions of that advertiser to see what kind of commission they get and whether you want to work with them or not.
If you know how to manage your YouTube channels, you can actually earn more revenues. You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos. How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos.
2. Choose your channel icon — Upload a square, high-res (800×800) image that is recognizable and looks great when displayed at smaller resolutions (so use text sparingly). This image will be your channel’s icon throughout all of YouTube. If your channel is linked to G+, you can use an image you’ve previously uploaded to your G+ account. You can access this from your YouTube account page.
A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit each month. Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing innovators.
When uploading content to YouTube, each individual video (as well as the main channel page) allows for supporting text and descriptions. This is an ideal location to place additional information about your company, brand, or message.  It is also an opportunity to include links to your website, app, or social pages. These links create a powerful backlink to your brand which promotes your SEO.
If you are filming your video with a phone, be sure to turn it sideways and film in landscape mode. This will prevent awkward cropping or framing when you upload the video to YouTube, which natively supports the landscape format. No matter what you’re filming with, these tips can help your video to look professional and stay engaging for your viewers.
Promotional videos are specifically created to, well, promote. This can be for an upcoming event such as a big holiday sale or a new product launch coming soon. Promotional videos are effective ways to create interest around a product or event and bring the buzz. While some video types are evergreen, promotional videos are usually specifically targeted at a product feature or event which may have a timeframe attached to it.
Tone: Are you serious or sarcastic? A great approach to define your tone is to use the “We are ____, but we are not ____” exercise. In this framework, develop three bullets to help you understand the tone of the video content you’re going to produce. For example, “We are humorous, but we are not over-the-top.” These tone bullets are meant to guide you toward consistency.
Optimizing your metadata helps get your videos discovered by a relevant audience more likely to watch your video. The more views a video gets in a short time period of time, the higher it will rank for a variety of key phrases related to its subject. All and all, the first step to your YouTube strategy should be to follow Zappos in the steps described above and optimize your quality video content from the beginning.
Another reason why video is great for conversions on websites is that they actually keep people around for long enough to look around on the site. This is especially true for those who aren’t big readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a screen all day). Supposedly people watching a video stick around for some two whole minutes longer if there’s a video.
Annotations allow for both increased visibility and a way for viewers to interact with your content. Expert Village’s YouTube Valentine’s Day Essentials highlights ten different Valentine’s day videos within one video using the spotlight annotation over built in features of the video. Expert Village incorporated this menu of YouTube content thru annotations in the beginning of the video, during the video and at the end of the video. Annotations used in this way help drive traffic to your content if it’s relevant, especially when highlighting videos in a series. Annotations can also help to give your viewers more ways of watching and interacting with your content as opposed to browsing elsewhere once they’ve finished watching your video.
Video marketing is a branch of the elongated tree of marketing but it is that one branch that gives the sweetest fruits to you. The results you can achieve through video marketing are amazing and commendable but these results are only achievable if you do everything right. Now you must be thinking what is right? So here is a brief description of “right” for video marketing.
×