This is the kind of content where marketers create content that could be seen and could be understood by seeing them. This the kind of content in the marketing that gets the most conversion for the business. The videos or animated videos have become an important kind of content marketing after the induction of platforms like YouTube and Instagram to the content marketing platforms.
4. A video without good audio is as useless as a chocolate teapot. Ensure the audio quality is good. Depending upon the kind of video you creating, use quality audio equipment. Most of the pro users who make videos from home use something like a Blue Yeti Mic or some other podcasting mic. Here’s a good rule of thumb: The audio is the most important part of a video.
As a platform, YouTube excels at hosting most video types. Hosting on YouTube is free so many brands find it convenient and efficient to host their video content there. Content hosted on YouTube is easily shared and embedded elsewhere. If you were to host your content directly to your website, you run the risk of lengthy page load times. In today’s fast-paced online world, long load times are a major no-no which makes YouTube a yes-yes.
Well, the above section might have got you for its amazing points to consider while you create a video marketing strategy, but that does that end there? Absolutely not! There are a number of other things that you will have to see while you create a video marketing plan. Let’s start it with the factors that are important in creating your video marketing strategy.
This description can be a maximum of 5,000 words, allowing users to understand the subject of the playlist at a glance and YouTube’s algorithm to take into account the contents of the playlist. Target wrote one sentence describing their Current TV Spots playlist, using keywords like great commercials, exclusive online content and of course Target. Completing the same type of research for the title of your playlist is also recommended when writing the descriptions of your playlists as well.
…Then videos let you to tell quite a story. This kind of potential has led to companies using video marketing to do a lot more than the original functions of increasing brand awareness and promoting a product or service. Not only has it evolved into a key way of increasing engagement on social channels, but video marketing is also now an invaluable way of establishing a human connection with your customers.
The video is simple. Which would you rather do – read a 30-page instruction manual or watch a 3-minute video? Complex processes are easier to demonstrate than they are to explain. It’s time-consuming. A professional-looking video will require pre-production (scripting, casting, location scouting, props), production (lighting, sound, teleprompter, shooting) and post-production (editing, graphic effects, soundtrack).
For instance, instead of “Company name,” try “Company name: Keyword” with your keyword being your industry, your service, your product or any term that helps define your brand and enable searchers to find you. Best practice is to approach this not as additional characters to fill with jargon about you but as a mechanism for users to come across your company organically – so put yourself in their shoes.
Channel description: Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile, so incorporate relevant keywords in your overview. We’ll talk more about how to optimize specific video descriptions below.
In-stream ads refer to ads that play within a YouTube video. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs, and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
For most viewers, only your top section will be visible without scrolling — so make sure your most important videos are included in the section at the top of your channel page. Also, because sections can contain content from other channels, you have a great opportunity to cross-promote with other artists and curate an interesting viewing experience for your audience. To add a section, just click the “Add a Section” button from the bottom of your channel home page.
Clicking "Subscribe" on a channel—or on a video made for a given channel—means future uploads by that channel will show up on a viewer's home screen, Subscriptions feed, and notifications, providing them up-to-the-minute access to videos as they are uploaded. Seeing your channel's subscriber number rise, YouTube's algorithm will increase the visibility of your videos in both search and recommended videos, which in turn will get you more subscribers…and the cycle continues.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
Survey your followers. You may have a big email list of fans who may not yet be customers. Use a simple tool like Polldaddy or SurveyMonkey to ask your followers one question: What challenge would you like us to help you solve? Gini Dietrich, CEO of Arment Dietrich and lead blogger at Spin Sucks, has some great advice on surveying your audience in this episode of The Actionable Marketing Podcast.
Determine whether it’s better to create the video content in-house or to hire an agency to handle it. It’s tempting to go the in-house route as it’s generally seen as the most cost effective, but that can be a mistake. As Sophia Bernazzani writes, “Videos are hard to make – and it shows. The internet is populated with far too many slideshows and photos set to music that are masquerading as videos.”