Determine whether it’s better to create the video content in-house or to hire an agency to handle it. It’s tempting to go the in-house route as it’s generally seen as the most cost effective, but that can be a mistake. As Sophia Bernazzani writes, “Videos are hard to make – and it shows. The internet is populated with far too many slideshows and photos set to music that are masquerading as videos.”
As a platform, YouTube excels at hosting most video types. Hosting on YouTube is free so many brands find it convenient and efficient to host their video content there. Content hosted on YouTube is easily shared and embedded elsewhere. If you were to host your content directly to your website, you run the risk of lengthy page load times. In today’s fast-paced online world, long load times are a major no-no which makes YouTube a yes-yes.
Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.