The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content. For example, you can see if viewers are finding your content through YouTube search or Twitter. To view more in-depth traffic reporting, click on the overall traffic source category. This data can help refine your YouTube marketing strategy. Be sure to optimize your metadata based on your findings.
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
YouTube has a library of free sound effects and music to use in your videos. Some other great resources for royalty free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos. PremiumBeat and Pond5 both include a large library of sound effects to add texture and depth to your videos. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
The comment section of your videos can be used to build a personal connection with viewers. It provides an open forum for your audience to interact with you and other viewers. An easy way to suggest comments is to mention it verbally in your video or recommend it in your video description. Asking your audience to respond to a question in the comments like Zoella does in her videos may be a good place to start.
You should focus on targeting one goal per video (as we talk about here). Some of the most common video goals are to increase brand awareness, views, clicks, or inbound links or social shares. Depending on how you use the video in your marketing material, the goal could be to increase the open rate of an email series or improve the conversion rate on a landing page. YouTube is a great platform for growing brand awareness.
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LinkedIn is the B2B professional networking platform which now offers a number of video options for your business. If your brand operates in the B2B sphere, LinkedIn is a powerful tool to employ as part of your video marketing strategy. Just, keep in mind that for your audience, professionalism is key and funny cat videos, unfortunately, are out.Video dimensions
Sharing your videos on social is an easy way to add additional insights to your video and engage with viewers. YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. There you can select where to market the video. YouTube even provides a shortened URL to your video for convenient posting.
The implication is that keeping your webcam turned on for longer and spending more time communicating via video conferencing will increase your odds of closing a deal. But the research offers even more detailed advice than that. The top sales reps do more than just keep their webcams turned on — they spend more time showing their actual faces, as opposed to showing a presentation or product demo.
Sales reps aren’t always available to chat with all of their leads via live video at a moment’s notice. But that doesn’t mean, as a rep, that you can’t show your face and make your presence known by sending short, personalized videos to the leads you’re most interested in talking to. Even if your leads live in a different hemisphere, you can make a connection that feels human and personal and address issues and challenges that are specific to them.
It’s clear that video marketing is growing. It’s also clear that both marketers AND consumers want more of it. What might not be so clear is how easy and effective video marketing can be for businesses of all sizes. Hopefully, 73% of marketers are reading this because they’re about to find out why a lack of time, budget, or other resources do not have to slow down your video marketing growth!
To Increase Attraction: To create and increase attraction is what we tend to do with marketing. Marketing is mostly done in order to attract new customers with some creative and innovative ideas. With the increase of technological mediums in the world, the content has become important. With creative, interactive and innovative content can catch the attention and attraction of the customers. Not only this but if you create an app like Instagram or maybe like Facebook, you will still need content to make things interactive. It is just that what kind of content you select will make an impact on how successful your campaigns become.
You can also incorporate a logo directly into your videos with a branding watermark, which appears on the bottom right corner of all of your videos. This can help with brand consistency and provide a reminder to new viewers whose channel they're on. When a viewer hovers over the watermark, they're prompted to subscribe to your channel. See it in action on Strawburry17's channel.