LinkedIn is the B2B professional networking platform which now offers a number of video options for your business. If your brand operates in the B2B sphere, LinkedIn is a powerful tool to employ as part of your video marketing strategy. Just, keep in mind that for your audience, professionalism is key and funny cat videos, unfortunately, are out.Video dimensions
The first is nearly self-explanatory. Video is huge right now. It is dominating the world of marketing, and if you aren’t using video, you’ll almost certainly lose out to your competitors. That’s not a hyperbole; with video ranking higher on all social platforms and performing well in ads, customers are more likely to notice and respond to businesses using video.
John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018 & 2019 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide.
YouTube also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find also has an enormous and very diverse audience, which happily uses both YouTube’s and Google’s own search engine to find content they’re looking for. If you’re able to optimize for the right keywords (and I’ll show you how to do that later in this guide!), you’ll be able to connect with that audience instantly, instead of hoping a Facebook Ad shows up in their feed. This allows them to find you, not the other way around.
Facebook is the quintessential social media network ‘the wonder boy’ and it’s one where most businesses find the greatest success. 80% of all internet users are using Facebook and it’s becoming increasingly video-driven. In addition, social media is one of the least expensive forms of advertising available and Facebook might have the best return of any platform. It boasts more active users than any other social network and its ad targeting features are second to none. It can also be a community for your brand to interact both with each other and with you. Watch people comment, like and tag your videos and get ready to up the interaction back, heart emojis at the ready.
To Increase Attraction: To create and increase attraction is what we tend to do with marketing. Marketing is mostly done in order to attract new customers with some creative and innovative ideas. With the increase of technological mediums in the world, the content has become important. With creative, interactive and innovative content can catch the attention and attraction of the customers. Not only this but if you create an app like Instagram or maybe like Facebook, you will still need content to make things interactive. It is just that what kind of content you select will make an impact on how successful your campaigns become.
Using playlists also drive increased traffic via related videos. When viewing a video on Target’s Current TV Spots playlist, other videos from this playlist appear on the related videos sidebar to the right of the video. Since videos of a similar subject matter were placed in an optimized playlist, other videos from Target appeared and therefore are helping drive traffic to one another. Related videos are one of the most common ways to drive traffic to your existing videos, playlists help facilitate this traffic.
When it comes to video marketing, the same rules apply. While you shouldn’t copy your competition’s ads (please don’t) you should take note of their content and see how it resonates with their audience. Are they getting a lot of likes and shares? Why is that? What social platforms are they most active on? What is the key messaging and paint point they are answering? How frequently are they sharing new content?
3. Upload your channel art — Channel art is the banner/header that appears towards the top of your channel when viewed on a desktop. Upload a large image (2560×1440) with the most important visual elements located in the inner 1546×423 area (so they’ll still appear when the image is scaled for mobile and tablet). See the image below for various display dimensions.
Imagine if a photo is worth a thousand words, then what a video can bring to the table? Maybe a hundred messages? Maybe a hundred ideas? Or maybe anything and everything you want. This was the actual idea behind bringing the video to the field of marketing. Basically, video marketing is about creating a flow of visual content that brings in attraction. It has graphical representation that brings amazingness for content creation and delivery.
Lastly, Google has recently changed the way they present video in search results. Previously, video results were lumped alongside all results. Now, Google is employing a new video carousel which presents the top video results separate and apart from the rest. There are an average number of 8.5 videos on the carousel, meaning if you can get your videos highlighted here, your chances of attracting views are significantly higher. It’s not like an amusement park, there is only one ride, and it’s vital your video is on it.
Analytics tools let you look at the engagement of all the videos you have published across multiple platforms. This can help you understand where viewers are dropping off and how it differs for each platform. Knowing what viewers care about – and more importantly what they don’t – will make sure that every resource you invest in video provides a return in the form of engaged viewers.
Regardless of where you’re posting or how you’re using them, you want to hook your audience fast. In most cases, you have about 2-3 seconds to hook the viewer and pique their interest. Make sure that at the very beginning of your video you offer something that will intrigue the viewer to continue watching, aka the “hook”. Otherwise, they will scroll on past to the next thing in their newsfeed.
While you’re on the quest to find and attract new customers and leads, don’t forget about the ones you already have. Share your video content and channel with relevant email lists. Encourage your contacts to check out a blog post you’ve in which embedded a video to increase both the video and website traffic or direct them to a relevant playlist you’ve curated. Sending an email newsletter with valuable information and video content is another great way to keep your contacts engaged.
Narrowcasting is the practice of tailoring your marketing materials to specific buying personas. This helps your message to be clearly understood since you can speak in specific industry terminology and go into depth on use cases or details only your target would understand. In turn, narrowcasting helps pre-qualify leads. Anyone that doesn’t find your content of value, or even doesn’t understand what you’re talking about, probably wasn’t a good lead to send to sales anyway.
YouTube has a library of free sound effects and music to use in your videos. Some other great resources for royalty free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos. PremiumBeat and Pond5 both include a large library of sound effects to add texture and depth to your videos. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
The most used device in the world currently is a mobile phone. Possibly there is everyone in the world with mobile now. One fact to mention here is that reading big long paragraphs on a mobile screen becomes frustrating, and thus video and mobile go hand in hand. 90 percent of people watch videos on their mobile. The interest of viewers increases when a video is fit for a mobile screen. This is another idea that a business can easily reach their target audience and the number of users that view your content and ads could be increased when you use videos as the mediums.
The true video ad is a deliberately created piece of content which is meant to prompt the customer to take a specific action. This action could be making a purchase, downloading an app, joining an email list, or something else altogether. It all depends on the focus of your ad and the specific call to action. Video ads are extremely effective on social media and you’ve likely run across more than a few yourself!
It’s clear that video marketing is growing. It’s also clear that both marketers AND consumers want more of it. What might not be so clear is how easy and effective video marketing can be for businesses of all sizes. Hopefully, 73% of marketers are reading this because they’re about to find out why a lack of time, budget, or other resources do not have to slow down your video marketing growth!
For most viewers, only your top section will be visible without scrolling — so make sure your most important videos are included in the section at the top of your channel page. Also, because sections can contain content from other channels, you have a great opportunity to cross-promote with other artists and curate an interesting viewing experience for your audience. To add a section, just click the “Add a Section” button from the bottom of your channel home page.
To Create Awareness: Another important aspect or context in which content is being used in marketing is to create awareness. A number of campaigns are only run to make the awareness to be created, and content marketing is one of the best kind of marketing recently used to create awareness. Social media managers can run your social media pages for the same. However, the basic thing that you need for each of these things is to create content. Content that is compelling and informative could be used to create awareness.
YouTube uses a cost per view (CPV) model, which means you only pay when someone engages with your video ad. If your ad is skipped, you aren’t charged for that view. The exact cost per click varies varies on keyword competitiveness, but, on average, it’s around $0.06. Once you set your daily campaign budget, YouTube will display your ad until the daily budget is spent.
Support videos help answer common questions about your product or service; explain how to use certain functions, or address common customer issues. Not only are these videos helpful, but they also convey that you’re a business which supports its products and is transparent is helping users. A great example of the reach of support videos is IKEA, which has benefited hugely by sharing videos demonstrating how to put together a range of its furniture line.
Considered as one of the biggest social media platforms, YouTube really changed the image of internet along with its contemporaries like Google, Facebook and Twitter – the titans of the modern World Wide Web. For the past decade, the internet has been transformed from a source of information into haven for different ventures like entertainment, music, games and business.
So, here’s the thing, you don’t want to start an online business without considering the use of videos. You may haven’t noticed it but everywhere you look, this form of content really draws in a lot of people as compared to the sole use of articles and images. Adding videos to your website is a game-changer and you can search for the numbers if you’re in doubt.