Correctly optimizing your videos title, description and tags is an important way to help YouTube and Google’s search algorithm determine the subject of your video and help it rank in the search results for relevant searches. Again, the metadata is only a small piece of the puzzle and will only help take your videos to the next level if you’ve got quality content to share with your audience.
Your video marketing campaign could be about a single video or even a series of videos. Get this clear in your plans. How will you deliver your messages? Will a promo be launched before you get your best video out? Will you create more videos aligned with the current one? Answer these questions before you get your video out. This is what your video marketing plan should all be about.
Imagine if a photo is worth a thousand words, then what a video can bring to the table? Maybe a hundred messages? Maybe a hundred ideas? Or maybe anything and everything you want. This was the actual idea behind bringing the video to the field of marketing. Basically, video marketing is about creating a flow of visual content that brings in attraction. It has graphical representation that brings amazingness for content creation and delivery. 

To begin adding annotations, select edit video on a video you’ve already uploaded to your channel and then select the annotations tab. In the annotations dashboard you can scroll throughout your video, selecting the timeframe where you wish to add an annotation from the add annotation drop down menu. There are six different types of annotations to help drive further interaction with your videos, each with a different purpose for optimizing your content.
YouTube doesn’t get as much attention from marketers, or on social media news sites, as some of the other platforms do. That’s probably because people aren’t really on YouTube to share content—they come to view it, just like they visit a blog to read a post. The good news for brands is this means when someone arrives on your YouTube channel, they’re ready to hear what you have to say. When approached correctly, marketing on YouTube can provide plenty of ROI.

This guide is a comprehensive look at everything you need to know to become a video marketing expert. We’ll examine industry best practices, the makeup of a successful marketing video, the best place to post and share, and more. With easy to execute tips and tricks sprinkled throughout you can walk away knowing your online videos are geared for greatness.


I try to personally just err on the side of being as transparent as possible about my relationship with the brand. So if they gave me a free product, and I’m not getting compensated for it, I’ll just say that. If it’s an affiliate relationship, like they have no idea who I am, that I’m even talking about it, but I do get a small percentage of the sale, thank you. I just try personally just to be– because trust is the main thing, like currency with your viewers that is most important. And anything that could kind of potentially violate that, personally I’m just like, I want to be completely up front with you guys about everything, whatever’s going on, so there’s no questions. And you guys can always feel like you can trust what I’m saying.

4. A video without good audio is as useless as a chocolate teapot. Ensure the audio quality is good. Depending upon the kind of video you creating, use quality audio equipment. Most of the pro users who make videos from home use something like a Blue Yeti Mic or some other podcasting mic. Here’s a good rule of thumb: The audio is the most important part of a video.


There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure the both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.
Lastly, a 1-hour video is capable of receiving only one instance of comments, likes and subscribes. But breaking that 1-hour video into six 10-minute chunks means you get six separate opportunities to entice viewers, gather comments and encourage subscriptions. This optimization model empowers you to compile data and review metrics on a more specific scale, which should permit you to better customize videos in the future.
In-stream ads refer to ads that play within a YouTube video. TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube. These ads can be customized with different overlay text and CTAs, and viewers usually have the option to skip the ad after watching the first five seconds. In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer.
Obviously the more you can budget, the greater your reach. But, you can’t just upload your content, throw in some money and then “set it and forget it.” It’s essential to keep an eye on which ads do better so you can grasp an idea of what your audience wants to adjust your bids accordingly in real-time. Keeping a social media scorecard is a great way to keep track of your efforts and make sure that they are worth your resources.
Sales reps aren’t always available to chat with all of their leads via live video at a moment’s notice. But that doesn’t mean, as a rep, that you can’t show your face and make your presence known by sending short, personalized videos to the leads you’re most interested in talking to. Even if your leads live in a different hemisphere, you can make a connection that feels human and personal and address issues and challenges that are specific to them.

Optimizing your metadata helps get your videos discovered by a relevant audience more likely to watch your video. The more views a video gets in a short time period of time, the higher it will rank for a variety of key phrases related to its subject. All and all, the first step to your YouTube strategy should be to follow Zappos in the steps described above and optimize your quality video content from the beginning.
Video marketing is not just about bringing the best and amazing graphics to the world and making all the visual efforts in it, but more importantly, it is about what content you bring out through your amazing and aesthetic visual skills. The first section of this post discussed how content is the king of any kind of marketing, and this is what you have a bear at first. You have to be creative and innovative in creating your storyline and content. Overcoming the content mediocrity is the first step to the success of video marketing.

Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained.


Considered as one of the biggest social media platforms, YouTube really changed the image of internet along with its contemporaries like Google, Facebook and Twitter – the titans of the modern World Wide Web. For the past decade, the internet has been transformed from a source of information into haven for different ventures like entertainment, music, games and business.
So, here’s the thing, you don’t want to start an online business without considering the use of videos. You may haven’t noticed it but everywhere you look, this form of content really draws in a lot of people as compared to the sole use of articles and images. Adding videos to your website is a game-changer and you can search for the numbers if you’re in doubt.
×