Companies want to connect with their target audience, so it’s clear they need to make videos too. And they are. While blogging was the most important source of content for marketing teams a decade ago, now it’s video. The bottom line: If your marketing team isn’t investing in video and using it regularly to communicate and share ideas with prospective customers, you’re missing out.
All of these benefits get you to one thing, and that is traffic. Videos drive 74% of the traffic in contemporary times. Bringing the attraction and amazing call to actions can get the viewers to be converted into traffic on your website. Even the emails that are subjected to the word video in it get a 19% increase in open rates. This is how a video increases the traffic for your site.
Buying decision can matter on how you bring out the information about your products or services. A Product video is the best tool to influence your target market. Presenting the product beautifully as well as with something that you think can come in handy or could be liked by your target audience can increase the chances of impacting their buying decision. No matter what we talk about one thing that you should never forget is that your content is what brings the power to your videos. No doubt videos are more powerful than any other kind of content; however, still, your well-researched content will take it where you want it to be.
This is the kind of content where marketers create content that could be seen and could be understood by seeing them. This the kind of content in the marketing that gets the most conversion for the business. The videos or animated videos have become an important kind of content marketing after the induction of platforms like YouTube and Instagram to the content marketing platforms.
Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”
I try to personally just err on the side of being as transparent as possible about my relationship with the brand. So if they gave me a free product, and I’m not getting compensated for it, I’ll just say that. If it’s an affiliate relationship, like they have no idea who I am, that I’m even talking about it, but I do get a small percentage of the sale, thank you. I just try personally just to be– because trust is the main thing, like currency with your viewers that is most important. And anything that could kind of potentially violate that, personally I’m just like, I want to be completely up front with you guys about everything, whatever’s going on, so there’s no questions. And you guys can always feel like you can trust what I’m saying.
YouTube uses a cost per view (CPV) model, which means you only pay when someone engages with your video ad. If your ad is skipped, you aren’t charged for that view. The exact cost per click varies varies on keyword competitiveness, but, on average, it’s around $0.06. Once you set your daily campaign budget, YouTube will display your ad until the daily budget is spent.
The difference between the two videos may be in the written copy that accompanies the ad, the wording of the call to action, or other small variables. Test isolated variables so you know which element of the video is a determining factor. By running two versions of the same ad side by side you are able to measure their effectiveness against one another. See which one works best then try to create a version of the better performing ad to really optimize the campaign.
Your video marketing campaign could be about a single video or even a series of videos. Get this clear in your plans. How will you deliver your messages? Will a promo be launched before you get your best video out? Will you create more videos aligned with the current one? Answer these questions before you get your video out. This is what your video marketing plan should all be about.
When researching keywords, I recommend doing keyword research both for Google, and specifically for YouTube. This way, you’ll make sure that you’re ranking as best you can on both search engines, increasing views significantly. Any of the top keyword research tools will work for Google (I discuss them in-depth here), and I most recommend keywordtool.io’s YouTube-specific search. Prioritize the keywords you find in the YouTube search, as this will be your best bet for being found.
Well, most importantly, to be seen all around us is content. Since the induction of digital and technological mediums, everything is being communicated and transferred to people through content. From ideas to messages, nothing in the world today is transferred through content. The type of content might be different, but it could be said that nothing would be possible in today’s times without content. This is the reason that we regard Content as the King in the world contemporarily.
When it comes to video marketing, the same rules apply. While you shouldn’t copy your competition’s ads (please don’t) you should take note of their content and see how it resonates with their audience. Are they getting a lot of likes and shares? Why is that? What social platforms are they most active on? What is the key messaging and paint point they are answering? How frequently are they sharing new content?
This ties together your channels and brings a consistent experience to your viewers and subscribers. Many features for branding your YouTube channel are free and should be taken full advantage of. Customizing the background of your channel, showcasing your other social networks and creating a custom header are just a few of the many ways to brand your presence on YouTube.
Make them curious to make them wait for what you are bringing and then launch the final video to get the maximum response. This is just an idea that you can use, and a lot of such ideas are what your video marketing strategy should be based around. Moreover, your strategy is also to decide which kind of video you are going to go to. Whether it is a real-time video or a 3d animation video, it can take your viewership to be increased but what kind you are choosing might be reflected through the factors you have got according to the research of your target audience and brand characteristics.
Lastly, Google has recently changed the way they present video in search results. Previously, video results were lumped alongside all results. Now, Google is employing a new video carousel which presents the top video results separate and apart from the rest. There are an average number of 8.5 videos on the carousel, meaning if you can get your videos highlighted here, your chances of attracting views are significantly higher. It’s not like an amusement park, there is only one ride, and it’s vital your video is on it.
Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.
This annotation acts simply as an added function for videos without a title built into the production of the video. Users can customize the color, font and size of the title box they wish to have for their entire video or if they wish to, they can cut their video in various sections with various subtitles. This annotation is more helpful for branding purposes because it helps clarify for the user what the video is and what company is being represented.
LinkedIn groups are communities on LinkedIn with a specialized focus. For example, below are the results for “video marketing” groups. Join relevant groups and add thoughtful and helpful tips to grow your network and build a professional community.As you can see, there are several options to choose from. Each group is made up of individuals and companies who are interested in video marketing in one way or another. Similar searches will yield similarly helpful results. For example, if your business produces a time management app for business productivity, you might search “time management” in groups to find the most relevant professional network. See the results below. LinkedIn Groups provide you with the opportunity to join a tightly focused collection of individuals and companies who are connected to your industry. From here, you can network with colleagues and prospects, as well as share and promote your content.