You’ll need to set aside plenty of time to plan, film, edit, market, and analyze your content on a consistent basis. You’ll also need to define your brand’s goals and plan for how video can specifically help you achieve these. If you can devote an appropriate amount of time and energy into the platform, you’ll be able to create engaging, shareable content for your growing audience.
The video is simple. Which would you rather do – read a 30-page instruction manual or watch a 3-minute video? Complex processes are easier to demonstrate than they are to explain. It’s time-consuming. A professional-looking video will require pre-production (scripting, casting, location scouting, props), production (lighting, sound, teleprompter, shooting) and post-production (editing, graphic effects, soundtrack).
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LinkedIn groups are communities on LinkedIn with a specialized focus. For example, below are the results for “video marketing” groups. Join relevant groups and add thoughtful and helpful tips to grow your network and build a professional community.As you can see, there are several options to choose from. Each group is made up of individuals and companies who are interested in video marketing in one way or another. Similar searches will yield similarly helpful results. For example, if your business produces a time management app for business productivity, you might search “time management” in groups to find the most relevant professional network. See the results below. LinkedIn Groups provide you with the opportunity to join a tightly focused collection of individuals and companies who are connected to your industry. From here, you can network with colleagues and prospects, as well as share and promote your content.
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