When marketing on YouTube, it’s important to recognize and consider your audience’s stage in the buying process. Some marketers try to cold-sell to customers and prospects who might be interested in their products. The problem is that people who find your videos on YouTube are usually in the discovery stage and aren’t ready to commit to a purchase.
Don’t go overboard with this type of content, though. You’ve probably seen some commercials and had no idea what the message was until the very end, which left you confused about the company. Make sure that your videos evoke the emotions you want customers to feel about your company, even if there isn’t a direct connection between your video content and the product you’re ultimately promoting.
YouTube has a library of free sound effects and music to use in your videos. Some other great resources for royalty free music are Pond5, Epidemic Sound, and PremiumBeat. Both services include thousands of professionally recorded and produced songs in a multitude of genres at varying lengths and tempos. PremiumBeat and Pond5 both include a large library of sound effects to add texture and depth to your videos. Sometimes, it only takes a subtle sound effect layer in the background of a scene to elevate the production quality of your video and really pull your audience into the story.
Video marketing is a branch of the elongated tree of marketing but it is that one branch that gives the sweetest fruits to you. The results you can achieve through video marketing are amazing and commendable but these results are only achievable if you do everything right. Now you must be thinking what is right? So here is a brief description of “right” for video marketing.

This annotation acts simply as an added function for videos without a title built into the production of the video. Users can customize the color, font and size of the title box they wish to have for their entire video or if they wish to, they can cut their video in various sections with various subtitles. This annotation is more helpful for branding purposes because it helps clarify for the user what the video is and what company is being represented.


But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.

To Create Awareness: Another important aspect or context in which content is being used in marketing is to create awareness. A number of campaigns are only run to make the awareness to be created, and content marketing is one of the best kind of marketing recently used to create awareness. Social media managers can run your social media pages for the same. However, the basic thing that you need for each of these things is to create content. Content that is compelling and informative could be used to create awareness.

In short, they’re a great introduction to your brand for first-time viewers. These tell your brand story, show your company’s personality, or tease your audience with some enticing company information. In the past, this type of videos was often filmed by companies looking to create a brand story for investors, customers, or potential partnerships at the beginning of its growth and less frequently shared as an ad to the public. Now that it’s so simple and affordable to make a clever brand video they are worth sharing with your greater audience no matter what stage your business is in. We always want to know more about a company’s DNA.  


If someone has found your videos, you want to encourage them to subscribe and to keep watching. This shows them that you have more great content to offer, and actually increases the chance that they’ll subscribe if they like two or more of your other videos. It also helps users to more efficiently browse your content and find videos that they’re interested in.

Well, most importantly, to be seen all around us is content. Since the induction of digital and technological mediums, everything is being communicated and transferred to people through content. From ideas to messages, nothing in the world today is transferred through content. The type of content might be different, but it could be said that nothing would be possible in today’s times without content. This is the reason that we regard Content as the King in the world contemporarily.
If someone has found your videos, you want to encourage them to subscribe and to keep watching. This shows them that you have more great content to offer, and actually increases the chance that they’ll subscribe if they like two or more of your other videos. It also helps users to more efficiently browse your content and find videos that they’re interested in.
Through an explainer video, you can deliver a million messages in one go. Well, in an explainer or a whiteboard animation video, you can use words, visuals, and audio to make the understanding of your target audience to be increased. This is how a video can become your tool to express and explain anything and everything you want. These kinds of videos are relatively simpler and deliver messages clearly to the target audience.
Instagram Stories and Snapchat are both awesome for offering people intimate glimpses or short, personal glances of what you’re up to and they are so great for creative tools. The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. It also gives marketers the opportunity to develop ads that are focussed on time-sensitive promotions.

3. Upload your channel art — Channel art is the banner/header that appears towards the top of your channel when viewed on a desktop. Upload a large image (2560×1440) with the most important visual elements located in the inner 1546×423 area (so they’ll still appear when the image is scaled for mobile and tablet). See the image below for various display dimensions.


Remember to include a number with each goal. This can change as you learn more but it’s always essential to make realistic and tangible goals rather than theoretical ones to monitor your success.  For example, how many more followers do you want? How much are you willing to spend per conversion? To make more informed objectives, check out industry benchmarks to see what numbers you should be reaching. Don’t be afraid to adjust your goals as you gain more experience.
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