As a part of your comprehensive online marketing strategy, planning your content publishing and distribution is a crucial component. Create a dedicated calendar where you can plan and arrange your content. Do this for at least a month in advance to avoid being caught without content and make sure you’re hitting all the big moments, like holidays and industry events. You want to keep track of what content you’re creating, where you’re distributing it, and the specific goals of each piece.
3. Upload your channel art — Channel art is the banner/header that appears towards the top of your channel when viewed on a desktop. Upload a large image (2560×1440) with the most important visual elements located in the inner 1546×423 area (so they’ll still appear when the image is scaled for mobile and tablet). See the image below for various display dimensions.

In this video Trena discusses the importance of Youtube SEO. This video discusses youtube tips like how to optimize your youtube channel, how to grow your channel, optimize youtube channel, how to start a youtube channel, and what is youtube seo. If you are a youtube beginner you will want to watch to learn how to make a youtube channel and how to grow on youtube.
Making people retain the information you are providing is an important part of marketing. It might sound small, but it is integral. The retained information becomes a medium of your target audience coming back to you again and again. Well, actually a video can come in handy here. 65% of people are assumed to have the information in their minds even after three days if they see something in visuals. This leads the way in making your clients have the information that you want them to have. So now you know what to use if you want to be in the minds of your target audience for a long time.

Correctly optimizing your videos title, description and tags is an important way to help YouTube and Google’s search algorithm determine the subject of your video and help it rank in the search results for relevant searches. Again, the metadata is only a small piece of the puzzle and will only help take your videos to the next level if you’ve got quality content to share with your audience.
Costs of video content are higher than any other kind of content because it requires not one but multiple resources. It takes a lot of effort to create a video, and the more the effort, the higher the costs would be. This can become a challenge for small businesses and companies that have a lower budget, but nevertheless, your ideas being creative can compensate against the money for sure.
Another reason why video is great for conversions on websites is that they actually keep people around for long enough to look around on the site. This is especially true for those who aren’t big readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a screen all day). Supposedly people watching a video stick around for some two whole minutes longer if there’s a video.
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Channel trailer:Your trailer should be short and sweet (around 30 to 60 seconds). Focus on showing visitors what your channel is about and what they can expect to see in your videos. Don't forget to encourage them to subscribe. Your trailer won’t be interrupted by ads, which will keep the user focused on why they should watch more videos from your brand.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
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