Asking people to subscribe to your channel is a must-do — and yes, people will actually subscribe just because you ask! But if you give them a reason to, they’re even more likely to hit that red button. “Subscribe so you get my next video first!” or “My subscribers get exclusive content” and “Subscribe so you can enter my giveaway” are examples of language to try.
Determine whether it’s better to create the video content in-house or to hire an agency to handle it. It’s tempting to go the in-house route as it’s generally seen as the most cost effective, but that can be a mistake. As Sophia Bernazzani writes, “Videos are hard to make – and it shows. The internet is populated with far too many slideshows and photos set to music that are masquerading as videos.”
Regardless of where you’re posting or how you’re using them, you want to hook your audience fast. In most cases, you have about 2-3 seconds to hook the viewer and pique their interest. Make sure that at the very beginning of your video you offer something that will intrigue the viewer to continue watching, aka the “hook”. Otherwise, they will scroll on past to the next thing in their newsfeed.
To be very honest, it takes nothing to write words. It could be effortless at times and publishing it could also be easy or creating audio content can take a bit of effort, but when it comes to video marketing, it takes a lot of effort. However, the more effort you put in the right direction, the better the results could be driven. There is no doubt in the fact that video marketing can get you results that are amazing. Even your brand identity can become sparkling with logo animation, which is not exactly a video but a short glimpse of your brand persona in a moving image. This could also be included as a benefit of video marketing.
“A series playlist allows you to mark your playlist as an official set of videos that should be viewed together. Adding a video to a series playlists allows other videos in the playlist to be featured and recommended when someone is viewing a video in the series playlist. YouTube may use this information to modify how the videos are presented or discovered.”