It’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos. Create content that shares an interesting story and provides your viewers with valuable information. Market that content across different platforms, including social, email, and your company blog or website. Optimize your content by including cards and end screens with clear CTAs.
The traffic sources report shows how viewers are finding your content online. This provides valuable insight on where to best promote your YouTube content. For example, you can see if viewers are finding your content through YouTube search or Twitter. To view more in-depth traffic reporting, click on the overall traffic source category. This data can help refine your YouTube marketing strategy. Be sure to optimize your metadata based on your findings.
3. Upload your channel art — Channel art is the banner/header that appears towards the top of your channel when viewed on a desktop. Upload a large image (2560×1440) with the most important visual elements located in the inner 1546×423 area (so they’ll still appear when the image is scaled for mobile and tablet). See the image below for various display dimensions.
There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure the both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.
Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.
The YouTube banner is like Facebook’s cover photo, and it will appear across the top of your channel when users visit your channel’s page. Your banner helps you quickly portray what your channel will focus on, and can be a great opportunity for branding. It can help your channel look both more appealing and more professional; both of these will give you instant credibility and can help you increase your subscriber count.
Bring out ideas that are creative and innovative, create a storyline around those ideas. Once you have these ideas prepare a video marketing strategy with choosing the right kind of video to be selected to express these ideas, pick the right platform to maximize the impact of video marketing. If you can get this done, you can bring the rankings of your brand to flourish. Also, it can increase the attention and attraction of your target market towards your brand. However, keep in mind that will you face challenges like higher costs, immense competition, and even platform constraints but once you have got through this anything and everything is possible to be achieved in your business goals through video marketing.
Money makes the world go round, so it isn’t a surprise that cost is a central consideration for any marketing strategy. Define what’s your video marketing budget and what you are willing to spend on each component. Use your marketing dollars wisely and invest in cost-efficient tools like Promo.com’s video creation tool to execute the videos optimized for every social channel. Then set a budget for each platform and adjust as you see your return on investment.
Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, but it will also drive traffic to your website.
Amazon’s obviously a really big one. It’s an easy one that a lot of people like to use. So I would start with Amazon if you’re new to affiliate links. The other places I would check would be CJ.com, LinkShare.com, ShareASale.com, and ImpactRadius.com. They’re like the affiliate networks or the houses that house all the different brands inside. So you can find the Wal-Marts and the Targets or whatever inside those networks. So once you get approved for their service, you can just start applying to all those different ones.
Channel description: Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile, so incorporate relevant keywords in your overview. We’ll talk more about how to optimize specific video descriptions below.
The longer a video will be the more messages you can deliver. However, the shorter it will be, the more powerful it will become. Also, it will glue all your viewers if it is short. This becomes a dilemma for most of the video marketers, and deciding duration becomes a headache. The decision is in your hands, and no one can tell you which side of the video duration can bring you the most benefits but only you according to the factors you have can decide this. However, one thing you should keep in mind that whether it is a 60-second animated video or even a three-minute video, getting the attention of viewers is important in any of them. You lose attention and you lose the game.
Engagement reports help you learn what content is resonating with your audience. Here you can see what viewers are clicking, sharing, commenting, and promoting. You can also see how your cards and end screens are performing in your engagement reports. Cards and end screens reports help you learn what your audience is engaging with so you can optimize your calls-to-action in future videos.
Your marketing videos are an important step in the buyer journey. However, keep in mind that they are only one part of your overall acquisition strategy. Your marketing videos should be informative and to the point. This isn’t abstract art and you don’t want to leave your viewers guessing. Give them enough information to take the next step with a strong call to action and not overwhelmed with product information or a complete brand story. You can save the longer version for your website.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.