As a part of your comprehensive online marketing strategy, planning your content publishing and distribution is a crucial component. Create a dedicated calendar where you can plan and arrange your content. Do this for at least a month in advance to avoid being caught without content and make sure you’re hitting all the big moments, like holidays and industry events. You want to keep track of what content you’re creating, where you’re distributing it, and the specific goals of each piece.
For instance, instead of “Company name,” try “Company name: Keyword” with your keyword being your industry, your service, your product or any term that helps define your brand and enable searchers to find you. Best practice is to approach this not as additional characters to fill with jargon about you but as a mechanism for users to come across your company organically – so put yourself in their shoes.
Through an explainer video, you can deliver a million messages in one go. Well, in an explainer or a whiteboard animation video, you can use words, visuals, and audio to make the understanding of your target audience to be increased. This is how a video can become your tool to express and explain anything and everything you want. These kinds of videos are relatively simpler and deliver messages clearly to the target audience.
Your social following can grow from your YouTube videos due to provided calls to action in your annotations like the subscribe feature, making it as simple as possible for YouTube users to receive your future YouTube content. Using a call to action is surprisingly effective, proven to increase engagement as compared to not including them in your videos. Asking your viewers to subscribe to your YouTube channel is the most successful social call to action on YouTube but that doesn’t rule out the benefit of drawing attention to your other social networks like Facebook, Twitter, Google+ and more.
…Then videos let you to tell quite a story. This kind of potential has led to companies using video marketing to do a lot more than the original functions of increasing brand awareness and promoting a product or service. Not only has it evolved into a key way of increasing engagement on social channels, but video marketing is also now an invaluable way of establishing a human connection with your customers.
Adding ten to twenty tags per video is an ideal way to make use of keywords relevant to your video but that couldn’t naturally fit in your title or description. Each tag should be a word or phrase (use mostly phrases), that are relevant to the content of the video as well as the ways in which you predict users would discover such a video. Follow Zappos examples of how to tag your videos with their use of keywords like how to, how to dress, 2012 fashion, what to wear, how to cuff your jeans etc.
Your marketing videos are an important step in the buyer journey. However, keep in mind that they are only one part of your overall acquisition strategy. Your marketing videos should be informative and to the point. This isn’t abstract art and you don’t want to leave your viewers guessing. Give them enough information to take the next step with a strong call to action and not overwhelmed with product information or a complete brand story. You can save the longer version for your website.
Your video marketing campaign could be about a single video or even a series of videos. Get this clear in your plans. How will you deliver your messages? Will a promo be launched before you get your best video out? Will you create more videos aligned with the current one? Answer these questions before you get your video out. This is what your video marketing plan should all be about.
I do not think this is how most people use YouTube. YouTube videos are more like blog posts, and fit more effectively into the niche of content marketing. Sure, people will comment—but they do so in a manner similar to how they comment on blog posts. They come to view and digest videos, not necessarily share their thoughts about the day. Because of this, you should approach YouTube as content marketing instead of social media marketing.
In the film industry, this step is called location scouting, and like every other step in this process, it’s an important part of creating a compelling video. To get started, take a look at your storyboard, and create a list of the different locations each scene requires. Depending on your video concept, you may only need one location ... or you may need a new location for each scene. 
In the past, video marketing was generally reserved for businesses with deep pockets. After all, you had to hire a team to shoot the video, actors to be in the video, and editors to make it all look good. Throw in a price for costumes, makeup, and *gasp* a set and you’ve got yourself a whopper of a price tag. Pile on the fear of it being a mediocre ad with your entire budget promoting it and you’re sorta screwed (use our Video Production Cost Estimator to get a good idea of the potential costs of making a video using a production company).
Are you creating videos around a few specific themes? Playlists might be the perfect tool for you! Playlists allow you to curate a collection of videos from both your channel and other channels. Not only do playlists help to organize your channel and encourage viewers to continue watching similar content, but they also show up separately in search results. Creating playlists provides you with more discoverable content.
Well, that is a lot of content. All your features, all your characteristics, all the hidden fact and everything about your company could become thousands of words and no one probably will like to read that. But when you convert it to a minute or two-minute video, everyone probably will like what they are seeing, and it will become the bridge between you and your target audience for that trust.
Well, the strategy is the backbone of any plan that you have got. If the strategy is right, the plan might work or else it might backfire like you would have never even imagined. Your strategy initially should revolve around your objectives, but it should have creative ideas, not just limited plans. When it comes to video marketing, an idea that you can get into strategy is to launch a couple of teasers and trailers before you bring out the actual video.

When uploading content to YouTube, each individual video (as well as the main channel page) allows for supporting text and descriptions. This is an ideal location to place additional information about your company, brand, or message.  It is also an opportunity to include links to your website, app, or social pages. These links create a powerful backlink to your brand which promotes your SEO.

What you need are deep insights into your audience. To find them you'll need to run surveys, conduct interviews and sift through data. Start by gathering basic information like demographics, then move onto more detailed considerations of personality and preferences. Be sure to get to the root of what your audience need, what they want, and which problems you can help them with.
Buying decision can matter on how you bring out the information about your products or services. A Product video is the best tool to influence your target market. Presenting the product beautifully as well as with something that you think can come in handy or could be liked by your target audience can increase the chances of impacting their buying decision. No matter what we talk about one thing that you should never forget is that your content is what brings the power to your videos. No doubt videos are more powerful than any other kind of content; however, still, your well-researched content will take it where you want it to be.
Annotations allow for both increased visibility and a way for viewers to interact with your content. Expert Village’s YouTube Valentine’s Day Essentials highlights ten different Valentine’s day videos within one video using the spotlight annotation over built in features of the video. Expert Village incorporated this menu of YouTube content thru annotations in the beginning of the video, during the video and at the end of the video. Annotations used in this way help drive traffic to your content if it’s relevant, especially when highlighting videos in a series. Annotations can also help to give your viewers more ways of watching and interacting with your content as opposed to browsing elsewhere once they’ve finished watching your video.
Hey Brian there is a very good chance it is the platform that your website is on do you know if its mobile responsive, or what platform your using for example WIX, Weebly, WordPress, etc? I have clients come to me all of the time with this issue, I would be happy to check it out for you if you want to email me your web site [email protected]
Well, the strategy is the backbone of any plan that you have got. If the strategy is right, the plan might work or else it might backfire like you would have never even imagined. Your strategy initially should revolve around your objectives, but it should have creative ideas, not just limited plans. When it comes to video marketing, an idea that you can get into strategy is to launch a couple of teasers and trailers before you bring out the actual video.
Make them curious to make them wait for what you are bringing and then launch the final video to get the maximum response. This is just an idea that you can use, and a lot of such ideas are what your video marketing strategy should be based around. Moreover, your strategy is also to decide which kind of video you are going to go to. Whether it is a real-time video or a 3d animation video, it can take your viewership to be increased but what kind you are choosing might be reflected through the factors you have got according to the research of your target audience and brand characteristics.
Use of video in email marketing has been on the rise in recent years. The reason? Simply put: it works. In fact, just using the word “video” in the subject line of an email was found to increase open rates by 19% according to Hubspot.  What’s more, the click-through rate of those emails was also increased by 65%! These are major numbers, especially when you can repurpose video content you already used for your socials or other campaigns to make the email impact.
Your channel is your brand, and that means sticking with your niche. As you're putting together a content plan, consider how each piece fits into the narrative of your channel. If videos you produce rank highly within your niche, YouTube will be able to target audiences that are interested in similar content—and your channel's overall visibility will increase. Stay focused with the content you create, and as your viewership increases, so will your subscriber numbers.
Regardless of where you’re posting or how you’re using them, you want to hook your audience fast. In most cases, you have about 2-3 seconds to hook the viewer and pique their interest. Make sure that at the very beginning of your video you offer something that will intrigue the viewer to continue watching, aka the “hook”. Otherwise, they will scroll on past to the next thing in their newsfeed.
All of these benefits get you to one thing, and that is traffic. Videos drive 74% of the traffic in contemporary times. Bringing the attraction and amazing call to actions can get the viewers to be converted into traffic on your website. Even the emails that are subjected to the word video in it get a 19% increase in open rates. This is how a video increases the traffic for your site.
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Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.
Money makes the world go round, so it isn’t a surprise that cost is a central consideration for any marketing strategy. Define what’s your video marketing budget and what you are willing to spend on each component. Use your marketing dollars wisely and invest in cost-efficient tools like Promo.com’s video creation tool to execute the videos optimized for every social channel. Then set a budget for each platform and adjust as you see your return on investment.
YouTube is a massive site, so it’s easy to quickly blow your ad budget, especially if you choose high-volume targeting options. Unless you’re working with a big budget to start with, set your budget low enough to ensure you don’t spend too much on a single keyword target. You can always raise your budget after you’ve had a chance to optimize your campaign and know which keywords offer the best ROI.
Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained.
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