Video marketing is a branch of the elongated tree of marketing but it is that one branch that gives the sweetest fruits to you. The results you can achieve through video marketing are amazing and commendable but these results are only achievable if you do everything right. Now you must be thinking what is right? So here is a brief description of “right” for video marketing.
1. Choose your channel name — The channel name is different from your channel URL, so this name CAN be edited. But it’s best to pick a name and stick with it for consistent channel branding. Choose something that is short and memorable (like your band or artist name), and that also lets viewers know what to expect from your channel. Go here https://www.youtube.com/account and clik to edit on Google+.
Other things you’ll want to to to ensure the best engagement and accessibility as well as boost your SEO include using captions for autoplay and keeping the video on silent if it’s on a landing page. Videos on landing pages can be very effective but only if they don’t scare viewers away. You’ll also want to be sure to keep your video mobile friendly across the board.
So, here’s the thing, you don’t want to start an online business without considering the use of videos. You may haven’t noticed it but everywhere you look, this form of content really draws in a lot of people as compared to the sole use of articles and images. Adding videos to your website is a game-changer and you can search for the numbers if you’re in doubt.
This is a social media platform basically, but this could be in the list of your video marketing platforms for two reasons. The first is that it is one of the most visited sites in the world, and it can make you reach your target audience easily regardless of what industry or domain you are working in. The second reason is that you can post a video easily on this platform.
Many YouTube channels have a custom background as a testament that this is the official YouTube presence of their brand. CHOW.com’s background is simple, high quality and highlighting what they do best, food. Making sure to incorporate those three tactics in creating your own YouTube background is vital. Here’s a link to download your own YouTube Photoshop Template for getting started with your own YouTube channel design with the proper dimensions courtesy of Line25.

Following the URL, include your most important keywords in the first few sentences of your description because some of your description. This is because depending on the length, gets hidden behind the show more tab. Aim to have at least a 250 word description using key phrases you’ve researched for the title of the video. Remember to keep your videos balanced with use of key phrases, while remaining natural.


Talk to your existing customers. They are the ones who already know, like, and trust you enough to buy what you’re selling. Their input could help you create content that attracts more of the similar audience. Literally set aside 30 minutes to call them and ask why they hired your product to solve a problem and what content they’d like to see you produce.
Use of video in email marketing has been on the rise in recent years. The reason? Simply put: it works. In fact, just using the word “video” in the subject line of an email was found to increase open rates by 19% according to Hubspot.  What’s more, the click-through rate of those emails was also increased by 65%! These are major numbers, especially when you can repurpose video content you already used for your socials or other campaigns to make the email impact.

To be very honest, it takes nothing to write words. It could be effortless at times and publishing it could also be easy or creating audio content can take a bit of effort, but when it comes to video marketing, it takes a lot of effort. However, the more effort you put in the right direction, the better the results could be driven. There is no doubt in the fact that video marketing can get you results that are amazing. Even your brand identity can become sparkling with logo animation, which is not exactly a video but a short glimpse of your brand persona in a moving image. This could also be included as a benefit of video marketing.
This is the kind of content where marketers create content that could be seen and could be understood by seeing them. This the kind of content in the marketing that gets the most conversion for the business. The videos or animated videos have become an important kind of content marketing after the induction of platforms like YouTube and Instagram to the content marketing platforms.
You can also incorporate a logo directly into your videos with a branding watermark, which appears on the bottom right corner of all of your videos. This can help with brand consistency and provide a reminder to new viewers whose channel they're on. When a viewer hovers over the watermark, they're prompted to subscribe to your channel. See it in action on Strawburry17's channel.
Well, that is a lot of content. All your features, all your characteristics, all the hidden fact and everything about your company could become thousands of words and no one probably will like to read that. But when you convert it to a minute or two-minute video, everyone probably will like what they are seeing, and it will become the bridge between you and your target audience for that trust.
The most used device in the world currently is a mobile phone. Possibly there is everyone in the world with mobile now. One fact to mention here is that reading big long paragraphs on a mobile screen becomes frustrating, and thus video and mobile go hand in hand. 90 percent of people watch videos on their mobile. The interest of viewers increases when a video is fit for a mobile screen. This is another idea that a business can easily reach their target audience and the number of users that view your content and ads could be increased when you use videos as the mediums.

We all know about Facebook contests, Instagram contests, and even Pinterest contestshttps://blog.hootsuite.com/secrets-youtube-contest/. But what about YouTube contests? They’re not as common, but they are a great strategy. Since they’re not as common, this gives you an edge if you decide to use them. Like all other social contests, a YouTube contest can do a lot to help increase subscribers, engagement, and social shares. And, when executed correctly, lead generation and/or user generated content.

In the past, video marketing was generally reserved for businesses with deep pockets. After all, you had to hire a team to shoot the video, actors to be in the video, and editors to make it all look good. Throw in a price for costumes, makeup, and *gasp* a set and you’ve got yourself a whopper of a price tag. Pile on the fear of it being a mediocre ad with your entire budget promoting it and you’re sorta screwed (use our Video Production Cost Estimator to get a good idea of the potential costs of making a video using a production company).


Channel description: Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile, so incorporate relevant keywords in your overview. We’ll talk more about how to optimize specific video descriptions below.
17. Add your logo as a watermark — This is another great branding opportunity, as your logo will appear in the lower right corner of your videos as a clickable link leading back to your channel page. To upload your logo, go to https://www.youtube.com/branding. The image for the watermark should be a PNG or GIF file (1MB max) and ideally have a transparent background.
But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.
Keywords are the other important thing. You need to make sure you put those keywords in your title so it attracts the right audience. Keywords like social media marketing, search engine optimization, conversion rate optimization, ROI, and blogging are all keywords you’ll find me using. If you know your niche, you’ll know what keywords you need to use.
As a part of your comprehensive online marketing strategy, planning your content publishing and distribution is a crucial component. Create a dedicated calendar where you can plan and arrange your content. Do this for at least a month in advance to avoid being caught without content and make sure you’re hitting all the big moments, like holidays and industry events. You want to keep track of what content you’re creating, where you’re distributing it, and the specific goals of each piece.
Clicking "Subscribe" on a channel—or on a video made for a given channel—means future uploads by that channel will show up on a viewer's home screen, Subscriptions feed, and notifications, providing them up-to-the-minute access to videos as they are uploaded. Seeing your channel's subscriber number rise, YouTube's algorithm will increase the visibility of your videos in both search and recommended videos, which in turn will get you more subscribers…and the cycle continues.
Channel description: Your description should provide more information on your company and explain what type of video content you plan on sharing. Search engines look at your description when determining how to rank your profile, so incorporate relevant keywords in your overview. We’ll talk more about how to optimize specific video descriptions below.
YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand.
When marketing on YouTube, it’s important to recognize and consider your audience’s stage in the buying process. Some marketers try to cold-sell to customers and prospects who might be interested in their products. The problem is that people who find your videos on YouTube are usually in the discovery stage and aren’t ready to commit to a purchase.

Video marketing is not just about bringing the best and amazing graphics to the world and making all the visual efforts in it, but more importantly, it is about what content you bring out through your amazing and aesthetic visual skills. The first section of this post discussed how content is the king of any kind of marketing, and this is what you have a bear at first. You have to be creative and innovative in creating your storyline and content. Overcoming the content mediocrity is the first step to the success of video marketing.
17. Add your logo as a watermark — This is another great branding opportunity, as your logo will appear in the lower right corner of your videos as a clickable link leading back to your channel page. To upload your logo, go to https://www.youtube.com/branding. The image for the watermark should be a PNG or GIF file (1MB max) and ideally have a transparent background.
Instagram is a mobile-first network so remember that all video content must be optimized for mobile viewing, specifically sizes as you can review below.  It’s also known for its stunning aesthetics and catchy taglines for both video and images, so keep this in mind when creating! The network is owned by Facebook so many of the same powerful ad targeting campaigns available on Facebook are also available on Instagram. You can even run the same ad on both platforms.
For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, helping your business to move forward.
A video’s average percentage viewed, or retention rate, indicates the average percentage of a video your audience watches per view. A higher percentage means there’s a higher chance that your audience will watch that video until the end. Try placing cards and end screens in videos with a higher average percentage viewed rate to improve the number of views your calls-to-action receive.
Considered as one of the biggest social media platforms, YouTube really changed the image of internet along with its contemporaries like Google, Facebook and Twitter – the titans of the modern World Wide Web. For the past decade, the internet has been transformed from a source of information into haven for different ventures like entertainment, music, games and business.
No, it isn’t an eternity but, if you were on your phone and looking directly at an advertisement, it’s a significant enough amount of time to make a brand impact. The point is, there is enough time to transmit your message and a call to action. For those 3-5 seconds, your over-stimulated audience will have their eyes locked on your content. Make them count.
Imagine if a photo is worth a thousand words, then what a video can bring to the table? Maybe a hundred messages? Maybe a hundred ideas? Or maybe anything and everything you want. This was the actual idea behind bringing the video to the field of marketing. Basically, video marketing is about creating a flow of visual content that brings in attraction. It has graphical representation that brings amazingness for content creation and delivery.
First, head to youtube.com/analytics. You should be directed to an analytics dashboard that shows an overview of how your videos have been performing during the past 28 days. You can adjust the analytics timeframe by clicking on the drop-down menu in the upper right-hand corner. The overview report features some top-line performance metrics, engagement metrics, demographics, traffic sources, and popular content.
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